For Driving instructors who use social media for business…
I got to work at my usual Tuesday morning time of 8.30. I turned on my computer to see a few test pass photo’s that had been sent through by our instructors from the night before.
We love to see happy people after passing their driving test, it’s such a big achievement for them, and important that we record that event on their behalf.
In the past if we’ve missed the opportunity to get a test pass snap, or failed to post it on facebook, we have had calls from parents asking where’s the picture of their son or daughter.
Obviously, some people are camera shy, but for most they have grown up with their profile on the web and welcome the chance of a good photo opportunity.
Any way Mrs O walked in at 9am, and she’s the one responsible for making sure that test pass pictures look good before they’re posted online.
And she is very articulate!
Mrs O doesn’t miss a trick, and she’s quick to spot a problem with a picture, which is why she’s the only one we trust to post-test passes.
Mrs O’s got a file full of photo’s that she uses from the internet to show our instructors the do’s and don’ts when taking a student’s picture.
One of which shows a student smiling holding her test pass certificate, with the tuition vehicle parked on double yellows!
I’ve heard instructor’s ask what’s the problem with that!
Mrs O points out that sharing a picture on social media networks of a driving school car parked on double yellows is not congruent with the image a driving school should be promoting.
Now I appreciate that the lines might be out of time of operation, but it still doesn’t look good on a photo.
“It’s the details that make the difference” so my advice is to have guidelines for pictures and check that they comply before you post them. Once you’ve pressed the button it’s too late if there’s something wrong with a picture.